Directions in Search over Social Media
In his keynote at the Search in Social Media workshop at CIKM, Andrew Tomkins suggested that there is plenty of room for academic IR research progress in social media. I happen to agree.
Community generated content has been all the rage for a few years: blogs, Wikipedia, online forums, twitter, Yahoo! Answers, and the list goes on. Many of these generate a large volume of archived data — some in the form of more or less polished documents, like a blog post or Wikipedia article; others, like twitter, are snippets of an often one-sided conversation and broadcast messages.
From the IR researcher’s perspective, is it worth studying these artifacts of “social media”? Is there something that distinguishes these from other document collections? If so, how can we leverage that distinction in our retrieval models? This post aims to answer a couple of these questions and hopefully bring up a few more.
First and foremost, we need to identify whether there is value in providing access to artifacts of social media. Some, like twitter, seem to be mostly ephemeral, only (generally) interesting in the moment and quickly fading from view. Even the twitter search engine advertises: “See what’s happening — right now” and the results (as far as I can tell) are only ranked chronologically.
Many other types of social media — some existing long before Web 2.0 was born — can be real treasure-troves of information. There exists an online forum, public mailing lists, newsgroup or message board for virtually every special interest group under the sun — from gardening, to home-brewing, to apple computers. These are often heavily trafficked, populated with real subject matter experts, and host a rich information exchange. I would argue that the content created through these social media outlets present an enormous value to searchers, and information retrieval research has a lot to contribute in this corner of social media.
What makes these document collections different than what has been previously studied? Can we just treat them the same as web pages? Or do they need special consideration?
In many of these collections, the unit of retrieval — what we consider a document — is not fixed, but rather dependent on the task. Consider online forums, often organized into topical sub-forums, which in turn are organized into conversation threads of individual posts. Some information needs many only require a single post as a result, some require the context of the full conversation thread, and others may need to retrieve a pertinent sub-forum.
These collections often offer another orthogonal axis of retrieval — the author. In highly trafficked message boards and mailing lists, tens or hundreds of thousands of users with varying levels of expertise contribute to the conversation. One may wish to find subject matter experts to address a question to, or favor message threads with contributions from those more likely to know the answer.
These factors, of course, are not entirely unique to social media search, and have to some degree been addressed in previous research. This question of identifying the granularity of the unit of retrieval has been addressed at the document level (for example in XML element retrieval at INEX), but not so much at the collection level. Resource ranking in federated search and cluster-based retrieval bear some resemblance to the selection of a topical sub-collection, such as a sub-forum ranking. Author-ranking has also been studied at TREC in the Blog and Enterprise Tracks. But, each of these have been studied in isolation, without much regard to the interaction between the different aspects of the collection. To my knowledge, no IR testbeds exist that contain the rich collection structure offered in these types of social media.
This, in my mind, is the real promise of research in search over social media. These collections provide multiple levels of organizational granularity, different axes of organization, multiple types of searchable objects, and relations among those objects. I predict that this will be an interesting and fertile direction of information retrieval research — pushing the systems to support more sophisticated multi-dimensional indexing and extending existing retrieval models to handle rich relationships between documents.



